How the best become even better

And how our strategies help them turn blind spots into advantages

Market research
and brand strategy
for MC Stojan

We were called upon to analyse and help direct brand decisions for the launch of MC Stojan’s own “La Miami” premium vodka brand. Our work spanning over 75 pages analysed role models, competitors, markets, culture, consumer habits, user experiences and gave concise actionable directions to help the international superstar to navigate the brand in the direction he envisioned.