About
We are a strategic branding agency helping launch & relaunch brands since 2013.
Here at XY Agency we help you achieve four simple things:
Understand who you truly are
Use your beliefs and values to guide your decisions in ways that are better for your people, your business, and the future.
Communicate your brand consistently and effectively
Through every piece of content you make to build relationships with your customers.
Position your brand
Trends change, but values do not. Take advantage of what you already have in a way that helps you compete now—and tomorrow.
Attract the right customers
Fulfilling customer expectations gains trust and lifetime value. Nurturing them builds a strong, lasting brand.
Download Our Research
We research topics that are of interest to our clients. Our latest research covers the topic of Social Media in 2023. The statistics, pre-pandemic and post-pandemic changes that took place and how we use social media today.
You can download it for free.
The file is in Croatian.
Our Services.
Your company is planning to go through a big transformation.
Now it’s time to switch focus to your brand: A new brand strategy will need to be developed,
the perfect brand name crafted, and a new brand identity rolled out.
There are many stakeholders, and a lot is at stake; yet it must happen quickly.
Brand Name
The art of naming is 20% creativity and 80% a painstaking process. Crafting company, product, and service names as well as brand architectures that resonate from the get-go.
Brand Strategy
Our 360° brand strategy offering touches on all aspects of your brand and will leave you with a brand platform that will turn into your sharable guide during and after your brand transformation.
Brand Identity
From your new logo to a visual and verbal playbook, we will equip you with the tools you need to successfully (re)launch as an aligned brand from Day 1.
Proposals & Presentations
A proposal/pitch deck/presentation can give businesses and entrepreneurs a detailed but concise snapshot of their company to attract customers, partners and investors. Understanding the necessary elements of a successful presentation can help bring you one step closer to the funding/attracting the buyers you need.
Online
Concise and overarching user experience and interfaces for all of your website, e-commerce, app, branded advertisement and social media content stacks the cards in your favour to achieve your goals faster and more securely with what you already have. Customers prefer those they can trust.
Offline
Business cards, brochures, promotional materials, interior design, goods and services you offer let your customer have an in person relationship with your brand. Their expectations are set on your first date. Be sure you’re leaving the right impact by having it all narrate the same story.
Our Work.
During the last nine years we’ve been perfecting our design approach that helps us create visual identities that evoke trust, professionalism and set a consistent decision making foundation for our clients.
Clients.
We like our work to do all the talking.
Here’s what our clients had to say about our work.
“The market research and visual guidelines we received was the best work we’ve seen in the region (Balkans).”
“We entrusted XY Agency with our brand strategy and our organic sales went up by 60% while our expenses fell by 30%. We achieved more with what we already had and are at a point of expansion into regional markets.”
“Dorian is a perfect example of a person with superb listening skills, a strong sense of professionalism and a straight-to-the-point attitude. When you talk to him you see a problem-oriented young man with a valuable life and work experience who is trustworthy, diligent and always ready to help.”
